ROI tracking puts actionable intelligence at your fingertips

ROI tracking and reporting gives business decision makers access to information you need to make decisions critical to the success of your business' online efforts quickly and effectively.

Testing and tracking are crucial to online success. By testing and tracking results of your online marketing activities, you can adjust and hone your message, layout, visitor path, navigation, and ultimately conversions.

ROI tracking and reporting can support the evolution of your website into an efficient, effective marketing powerhouse, lowering the cost of getting visitors to your site and converting them into customers. Below some of the ways accurate, detailed ROI tracking and reporting can apply to your online marketing.

• Search engine optimization results - Bid management and keyword selection are more effective when you have hard data to back your decisions. Compare results from organic search engine ranking, paid inclusion, and pay-per-click ads to hone your search marketing strategy.
  
• Online sales analysis - Detailed tracking gives you insight into the effectiveness of your online sales channel. Find where customers abandon shopping carts. See which products may need better descriptions, which promotions didn’t meet conversion goals—and learn how to improve sales.
  
• Content and navigation effectiveness - See where site visitors enter and leave your site. Which pages they spend time on, which links they are drawn to. You’ll gain invaluable insight into layout, copy, and navigation techniques, and you can test to optimize conversion.
  
• Online marketing campaign performance - Evaluate conversion metrics and response results from email marketing, online advertising, and affiliate and partner programs. Duplicate campaign successes, avoid costly mistakes.
  
• Customer segmentation - Identify differences in behavior, objectives, and preferences within your audience. Target your most valuable customer segments with the right messages. Know how to treat customers from each segment to build and retain a strong customer base.
  
• Customer support performance - Optimize your online customer support channel with metrics that show visitor paths and conversions. You’ll be better equipped to improve customer satisfaction for online issue resolution, reducing the cost of support.

SEO Trend Advantage™ supports your online marketing efforts with highly targeted for marketing ROI tracking and reporting. Find out more about SEO Trend Advantage ™ here.